The Co-Creation Process for Developing Premium Seats with Airline Partners

Paul Wills – Head of Product Development, Zodiac Seats UK

Zodiac Seats has implemented a new collaborative approach with its customers to record and control background, foreground and jointly developed intellectual property to the satisfaction of all parties. Introducing Co-creation within a project motivates the customer by increasing their involvement and working in partnership from co-development to contract award. This method delivers a more holistic end product by incorporating technology, engineering, and design at an earlier stage. This win-win business strategy focuses on the customer experience and on our interactive relationship which is a key success factor for any project. Join this lecture and see firsthand the valuable advantages of this successful collaborative venture with concrete examples.